what clients are saying

"Running a business with an international focus has its challenges and it changes every day, demanding the owner to prepare for different scenarios not the least of which are cultural. When standards are set for ethics and service which go well beyond industry norms, the challenges are greater. Alanna has been of great assistance as she as become keenly aware of challenges facing this business and she has exposed paradigms in my approach to growth and enabled me to guide the business in a wholesome and ethical way. We will continue working together over the next year. Alanna has shown excellent skills at crisis management as well as measured, long term planning and implementation, a balance that any entrepreneur can use. Please don't hesitate to contact me for more information on Alanna's involvement with my company."

"Alanna is one of the most resourceful people I have ever met. When I hired her as my coach, I naturally expected to get a good motivator and analyst, but I now find I have all that plus high quality business consulting. When I am looking for resources, leads, strategic alliances, subcontractors, Alanna doesn't just brainstorm general ideas -- she usually provides specific names, urls, even pricing quotes.  She has given me some very creative networking and billing ideas, making it possible for me to build relationships and close deals I might not otherwise have had a chance at.  Another wonderful value added for me is Alanna's amazing oral and written communication skills. As English is my second language, it's important to me to have a real expert checking over key emails and proposals.  Alanna's ability to advise me well, keep me focused on a schedule, help me network effectively, and make me look good on paper have proven indispensable as I grow my business. I highly recommend Alanna's services to anybody needing not only motivation and encouragement, but also good business advice."

"Alanna's counsel has been important in my solidifying my goals, holding myself accountable, and making and implementing decisions in alignment with my beliefs and values. Her thinking is laser-focused and her commitment to her clients is unwavering. Many aspects of my life, not just my short and long term business objectives, have come together more quickly and easily with her support.  Call her – invest in yourself. You won't be sorry."

"Working with Alanna as I build my business in Toronto is like having a board of directors and a guardian angel all rolled into one. Even though I have a fair bit of experience running a business, Alanna often draws my attention to things I hadn't thought of, and helps me see even basic aspects of business development such as defining my target market, branding and networking in a helpful new light. Alanna is a great resource and an even greater sounding board. If you've never worked with a coach, try it. You'll get an objective and supportive partner dedicated to your success. And if you've never worked with Alanna, all I can say is: call her."

"I've been a client of Alanna's for several years now – several very good years for me and my business, setting concrete goals and exceeding expectations every time. If you can work with her, you should. She is inspiring and you will never feel more passionate about your life or your business!"

"I wouldn't have believed that a woman I still have never met, living on the west coast of Canada, who has never worked in my field, could have become so important to my consulting practice here in New York.  But Alanna came highly recommended, so I decided to take her up on that complimentary consultation and it was one of the best decisions I have ever made. My business went up by 40% over the previous year in the first six months working with her; even better, she helped me fire a couple of clients who were not a fit for me and attract some who were much more values-aligned.  Together, we improved my margins so the 40% growth actually came with a 55% increase in profit. Can't argue with results. I keep Alanna on speed-dial and I don't see that changing any time soon."

"I've been in sales for most of my life, so I thought I was well prepared to go out on my own.  I wasn't.  Being part of a sales team had given me a structure to get through the day.  My supervisor would hand me a stack of leads to follow up on that the telemarketers had put together the day before.  And all of the promotional materials just came to me in neat, little envelopes. I had an office to go to and a schedule to follow.  In my own business, based from home, I had to create an office space and a web site, design my own brochures, and find all my own prospects -- with all of the distractions of home and family just across the hall making it harder for me to focus.  But then I met Alanna.  She told me in our first meeting, "Focus is what I do," and, boy, was she right! Our coaching work took the guessing and energy drains out of my workday right from the very start.  Every week had a plan tied to an action list and an accountability check-in.  I was quickly getting through in a week what I hadn't completed in the previous three months. Alanna cares about her clients' businesses as much as her own, and she brings an amazing set of skills to what she does. If you need it and she can't get it done, she'll find you the right person who can.  Working for yourself is a great thing, but working by yourself can be a lonely thing.  Alanna offers the kind of wisdom and support you need so you never feel like you're out there alone.  And have I mentioned that I was in the black my first year and my second is looking even better?  Thanks, Alanna!  I'll be sending my friends."

"I knew as soon as I called Alanna that we would work well together.  Her honesty, sensitivity, and high ethical standards were evident in that first consultation.  Alanna was very good at talking me through my fears and stopping places, and supporting me to take positive action. The thing that I most appreciate about Alanna is her uncanny ability to perceive the central core of any issue, and then suggest real and plausible solutions that actually work. My massage practice has grown greatly and moving happily in the direction of the clients I find most rewarding to serve.  I am grateful for Alanna's sensitive, wise, and resourceful support."

"Alanna's coaching has been of tremendous benefit to me in my professional life. I decided to work with her last year in order to clarify my career goals and develop the plans, skills and discipline to reach those goals. I noticed a difference almost immediately through Alanna's ability to accurately analyze the barriers I create for myself and teach me how to get out of my own way.

Alanna then coached me through resume design, job search, networking and interview skills -- all with great results! I now have a more fulfilling and much higher paying position. And at the same time, I'm managing to balance work with my personal interests of writing and enjoying the outdoors. I have many interests and responsibilities, in both professional and volunteer capacities, and Alanna's coaching has helped me to stay focused on what is essential.

Alanna has supported me in setting my goals high, and then taking the practical steps to achieve them. She's an insightful, enthusiastic, can-do coach, and our work together has made a tremendous difference to my quality of life."

"In my search for a 'balanced life' I was lucky enough to attend one of Alanna Fero's VIP coaching programs through the Vancouver School Board and then went on to join her famed Encompass "MomenTeam." Alanna nipped in the bud what years of corporate workshops and personal development books failed to do. I have become unstuck and am now experiencing growth and change in my personal and professional life. Alanna is extremely insightful; her thought-provoking questions have provided significant breakthroughs for me, while at the same time 'squashing' my self-defeatest patterns. It has been over a year since my last class with Alanna, but I am not finished with her yet. As they say, life is a journey, not a destination, and I plan to check in with Alanna again next year to plan out the next 5-10 years of my 'balanced life'. Thanks to Alanna, I have a renewed sense of purpose!"